Digital Transformation Payday by Tim Bottke

Author:Tim Bottke [Tim Bottke]
Language: eng
Format: epub
Publisher: Wiley
Published: 2022-12-13T00:00:00+00:00

Hybrid Transformation Is Complex, But You Must Face It as Reality

As usual, the first approach taken to address the weaknesses of two opposite concepts in practice is trying to define a compromise. For digital transformation practice, this is usually summarized under the name of “hybrid” or “bimodal” (Haffke, Kalgovas, and Benlian 2017). I would usually recommend it in all cases, when large team sizes and complexity meet a rather reciprocal and volatile catalyst‐driven environment and plan‐based methods that only have limited stability. Hybrid practices can amend the shortcomings of pure agile methods reintroducing some key elements of the “waterfall” approach. This includes principles like up‐front design, channeled customer feedback, flat hierarchies with controlled empowerment, and so forth (Barlow et al. 2011). Plan‐based approaches remain part of the solution, because just expanding IT's and business's mandate to more flexibility “does not reduce the need for it to continue its operational responsibilities for delivering reliable, scalable, secure and efficient enterprise systems” (Haffke, Kalgovas, and Benlian 2017, p. 103). For such a hybrid digital transformation process, managers need to have both exploration and exploitation of their firms' resources in mind (Hess et al. 2016).

However, compromises hybrid methods do not only provide means to accelerate your digital transformation payday, they also come at a cost in terms of decelerators. These are summarized in Table 7.3 and are explored more fully in the following sections.

TABLE 7.3 Hybrid transformation payday drivers.

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